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How Villa Fiorella Art Hotel Found Its Dutch Match

Villa Fiorella Art Hotel's infinity pool and terrace above the Gulf of Naples
Villa Fiorella Art Hotel
Guest room at Villa Fiorella with a sea view over Massa Lubrense
The pool and sun terrace seen through a guest room window

Villa Fiorella Art Hotel is a boutique retreat in Massa Lubrense, between Sorrento and the Amalfi Coast. A Michelin Key property, built around contemporary art, refined dining and personal, curated stays.

They wanted more Dutch guests, but the Dutch travel organisations are hard to reach. It's not a small world either, there are over 700 Dutch travel organisations active across Europe. The hard part wasn't finding organisations to talk to. It was knowing which would actually be interesting for a property like theirs, and there's no listing or search that tells you that from outside the Netherlands.

This is what brought Villa Fiorella to The Dutch Guests! Getting started was easy, they were on the platform and searching within days, and the matches made sense right away. Their profile matched with Grandeur Travel, a small, tailor-made Dutch agency built around the same idea, personal service and carefully curated trips for a small number of clients, exactly the kind of counterpart that's hard to pick out of 700 without knowing where to look.

Villa Fiorella followed up with concrete terms, preferential rates and guest perks, to make it easy to say yes.


The two connected directly through the platform, see how matching works. No one standing between them in the conversation. Since then, Grandeur Travel has featured Villa Fiorella through their own newsletter and social channels, while the relationship keeps developing from there.

“Joining The Dutch Guests gave us the opportunity to connect with travel professionals who genuinely appreciate our approach to hospitality. Our match with Grandeur Travel was a great example of this, naturally turning into exposure for Villa Fiorella through their newsletter and social channels.”
Enza Riccio, Reservation Manager, Villa Fiorella Art Hotel
How it came together

A hotel and a Dutch agency that recognised the fit, and took it from there themselves.

Grandeur Travel