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Insights

The Dutch travel market, explained.

How Dutch travellers actually book, when the trade plans its season, and what makes a property worth putting in a programme.

Understanding the Dutch Traveller

The Dutch Traveller: What Every Accommodation Should Know

Dutch travellers take more than 40 million holidays a year, and 55% of those trips leave the Netherlands. For accommodations trying to reach this market, that's both the opportunity and the problem: the Dutch travel trade is large, active, and almost entirely invisible if you don't already know where to look. This guide breaks down who Dutch travellers are, how they plan a trip, and what an accomm

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