If your hotel wanted to enter the Dutch market,
who would you call?
Most GMs can name Booking.com and maybe TUI. That's usually where the list ends. Not because they're bad at their job, because the Dutch travel trade is invisible from outside.
700+ travel organisations. Almost none of them findable.
The Dutch market has over 700 travel organisations, and it's extremely segmented. A handful of big names and hundreds of specialised agencies. Cycling holidays. Group travel. Long-stay winter guests. Luxury boutique trips.
Those specialists are exactly who would book a property like yours. But they don't exhibit at every trade fair, they don't have international sales teams, and they're not going to find you. They work from trust networks built over decades.
A market with far more depth than the household names visible from abroad.
Cycling, groups and long-stay winter guests. Each with their own network of properties.
Built over decades, These organisations work through relationships build over decades. They won't find you and finding them takes more than a google search.
Dutch guests are remarkably loyal. Reaching them shouldn't cost 15–25%.
Win a Dutch guest once, and they return for years. But the only route every hotel knows charges 15 to 25% commission on every booking.
We made the other route findable: one search shows you exactly which Dutch travel organisations fit your property.
From profile to contact with Dutch tour operators in three steps.
- Your hotel profile01
Add your hotel.
Photos, style, rooms, seasonality and the languages your team speaks. This is what Dutch tour operators see when they browse matches.
- Dutch operator campaigns02
Get matched with live Dutch campaigns.
Dutch travel organisations use the platform to look for accommodations for specific trips. Every time a trip matches your property, you appear in their results. Your profile does that part for you. But you can also see who's already sourcing in your region right now. Launch a campaign and you'll see which Dutch travel organisations sell trips to your destination, and which of them fit your property. Takes under a minute.
- Introductions03
Meet the Dutch Travel Organisations worth meeting.
Both sides can take the first step. A Dutch Travel Organisation can request an introduction with you, and you can request one with them. Whoever asks, the other approves, and full contact details are shared both ways. From there you talk directly. No commission on bookings, ever.
You don't just wait to be found. You can launch campaigns too.
The platform works both ways. Hotels can take the initiative, and Dutch tour operators can discover properties that fit their trips.
Launch your own campaign
Set your region, season, guest type and travel style. See which Dutch tour operators are selling trips that fit your property and request an introduction.
Receive introductions
When a Dutch operator's campaign matches your hotel, they can request an introduction. Approve it and full contact details are shared both ways.
Either way, the platform introduces the right hotel to the right operator.
Questions from EU hoteliers.
- Which Dutch travel organisations are on The Dutch Guests?
- Vetted Dutch tour operators, travel agencies and DMCs that build tailor-made trips for Dutch travellers. Think cycling specialists, family-trip designers, culture-focused agencies and off-season experts. Every organisation is reviewed before it joins.
- How do I find Dutch tour operators that send guests to my region?
- Create your property profile, then start a campaign for your region and guest type. The platform shows you exactly which Dutch travel organisations are selling trips to your destination right now and why your property is a match for each of them.
- Which Dutch travel organisations match my type of accommodation?
- Our matching looks at your accommodation type, style, room setup, seasonality, languages spoken by your team, and the kind of guest you host best. A cycling specialist sees different properties than a luxury boutique operator, so you only appear in relevant matches.
- How can I get more direct bookings and reduce OTA commissions?
- The Dutch Guests introduces you to Dutch travel organisations that fit your property, so you can build direct relationships and negotiate bookings. You own the guest relationship from the first introduction.
- What does it cost to partner with Dutch travel organisations?
- Creating your profile and seeing how many Dutch travel organisations match your property, and why, is always free. You only pay when you decide to unlock the full results of a campaign. There is no commission on bookings made after the introduction.
- How long before I get my first introduction?
- Your matches appear the moment your campaign is live, usually within a few minutes of finishing your profile. How fast a first conversation follows depends on the season and on how quickly both sides approve the introduction request.
- What do Dutch tourists look for in an accommodation?
- Dutch travellers value honesty, clear pricing, good value, cleanliness and personal service. They often travel in pairs or small groups, love active holidays, and appreciate hosts who speak English, German or Dutch. Location and recent reviews strongly influence their decision.
- How can I improve my hotel's online presence for Dutch visitors?
- Start with a complete profile on The Dutch Guests: high-quality photos, an honest description, clear room and amenity information, and the languages your team speaks. Outside the platform, make sure your own website loads fast, shows prices transparently and is easy to book on mobile.
- How do I build trust and get reviews from Dutch travellers?
- Deliver the experience you promise, communicate clearly before arrival, and make it easy for happy guests to leave a review. Dutch travellers are loyal: win them once and they often return for years, sometimes bringing friends or family on the next trip.