A clearer route into the Dutch market.
Most GMs know Booking.com and maybe TUI. That's where the list usually ends, not because they're bad at their job, but because the Dutch travel trade is invisible from outside.
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Accommodations already on The Dutch Guests
850+ travel organisations. Almost none of them findable.
The Dutch market holds 850+ travel organisations, and it's extremely segmented. A handful of big names, and hundreds of specialised agencies: cycling holidays, group travel, long stay winter guests, boutique trips.
Those specialists are exactly who would book a property like yours. They don't exhibit at trade fairs or run international sales teams. They work from trust networks built over decades.
A market with far more depth than the household names visible from abroad.
Cycling, groups and long-stay winter guests. Each with their own network of properties.
Built over decades, These organisations work through relationships build over decades. They won't find you and finding them takes more than a google search.
Dutch guests are loyal. Reaching them shouldn't cost 15 to 25 percent.
Win a Dutch guest once, and they return for years. The only route every hotel knows charges 15 to 25 percent commission on every booking.
We made the other route findable: one search shows exactly which Dutch travel organisations fit your property.
Three moves. One better fit.
- 01
Join, and your profile goes live
Joining is €99 (excl. VAT), once. Add photos, your style, number of rooms, seasonality and the languages your team speaks. This is what Dutch tour operators see when they browse matches. We ask for the €99 up front because it's what keeps every profile they see behind one that's serious about following through, not one that cost nothing to create.
- 02
See your fits
Dutch travel organisations use the platform to look for accommodations for specific trips. Every time a trip matches your property, you appear in their results. Your profile does that part for you. But you can also see who's already sourcing in your region right now. Use Find your Matches and you'll see which Dutch travel organisations sell trips to your destination, and which of them fit your property. Takes under a minute. Your first match search's full results are already unlocked as part of joining, so there's no separate step to see who you match with.
- 03
Reach out directly
Your first match search's results are already unlocked the moment you join, so there's nothing further to unlock. Both sides can take the first step. A Dutch travel organisation can request an introduction with you, or you can request one with them. Whoever asks, the other approves, and full contact details are shared both ways. From there you talk directly. No commission on bookings, ever.
Villa Fiorella Art Hotel matched with a small Dutch agency on the platform, and took it from there.
Read the story →How many Dutch travel organisations are active in your country?
Pick your country and instantly see how many Dutch travel organisations on the platform already book accommodations there.
Questions from EU hoteliers.
- Which Dutch travel organisations are on The Dutch Guests?
- Vetted Dutch tour operators, travel agencies and DMCs that build tailor-made trips for Dutch travellers. Think cycling specialists, family-trip designers, culture-focused agencies and off-season experts. Every organisation is reviewed before it joins.
- How do I find Dutch tour operators that send guests to my region?
- Create your property profile, then use Find your Matches for your region and guest type. The platform shows you exactly which Dutch travel organisations are selling trips to your destination right now and why your property is a match for each of them.
- Which Dutch travel organisations match my type of accommodation?
- Our matching looks at your accommodation type, style, room setup, seasonality, languages spoken by your team, and the kind of guest you host best. A cycling specialist sees different properties than a luxury boutique operator, so you only appear in relevant matches.
- How can I get more direct bookings and reduce OTA commissions?
- The Dutch Guests introduces you to Dutch travel organisations that fit your property, so you can build direct relationships and negotiate bookings. You own the guest relationship from the first introduction.
- What does it cost to partner with Dutch travel organisations?
- Joining as an accommodation is a one-time €99 (excl. VAT), paid when you create your profile, not after. That includes your first full match search, fully unlocked: real matches, real contact details, unlimited introduction requests. We ask for that up front because it's what keeps this a platform Dutch travel organisations trust. Every profile they see belongs to a hotel that's shown it's serious, not one that was free to create and easy to walk away from. Before joining, you can check anonymously and for free how many matches you'd likely have. No commission is ever taken on bookings that result.
- How long before I get my first introduction?
- Your matches appear the moment your match search is live, usually within a few minutes of finishing your profile. How fast a first conversation follows depends on the season and on how quickly both sides approve the introduction request.
- What do Dutch tourists look for in an accommodation?
- Dutch travellers value honesty, clear pricing, good value, cleanliness and personal service. They often travel in pairs or small groups, love active holidays, and appreciate hosts who speak English, German or Dutch. Location and recent reviews strongly influence their decision.
- How can I improve my hotel's online presence for Dutch visitors?
- Start with a complete profile on The Dutch Guests: high-quality photos, an honest description, clear room and amenity information, and the languages your team speaks. Outside the platform, make sure your own website loads fast, shows prices transparently and is easy to book on mobile.
- How do I build trust and get reviews from Dutch travellers?
- Deliver the experience you promise, communicate clearly before arrival, and make it easy for happy guests to leave a review. Dutch travellers are loyal: win them once and they often return for years, sometimes bringing friends or family on the next trip.
- Hotel representation in the Netherlands, without the retainerRead more →
- How to reach Dutch travel organisations directlyRead more →
- Partner with Dutch tour operators, as an independent hotelRead more →
- A B2B travel platform built for the Dutch market specificallyRead more →
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