If your hotel wanted to enter the Dutch market,
who would you call?
Most GMs can name Booking.com and maybe TUI. That's usually where the list ends. Not because they're bad at their job, because the Dutch travel trade is invisible from outside.
700+ travel organisations. Almost none of them findable.
The Dutch market has over 700 travel organisations, and it's extremely segmented. A handful of big names and hundreds of specialised agencies. Cycling holidays. Group travel. Long-stay winter guests. Luxury boutique trips.
Those specialists are exactly who would book a property like yours. But they don't exhibit at every trade fair, they don't have international sales teams, and they're not going to find you. They work from trust networks built over decades.
A market with far more depth than the household names visible from abroad.
Cycling, groups and long-stay winter guests. Each with their own network of properties.
Built over decades, These organisations work through relationships build over decades. They won't find you and finding them takes more than a google search.
Dutch guests are remarkably loyal. Reaching them shouldn't cost 15–25%.
Win a Dutch guest once, and they return for years. But the only route every hotel knows charges 15 to 25% commission on every booking.
We made the other route findable: one search shows you exactly which Dutch travel organisations fit your property.
From profile to contact with Dutch tour operators in three steps.
- Your hotel profile01
Add your hotel.
Photos, style, rooms, seasonality and the languages your team speaks. This is what Dutch tour operators see when they browse matches.
- Dutch operator campaigns02
Get matched with live Dutch campaigns.
Dutch travel organisations use the platform to look for accommodations for specific trips. Every time a trip matches your property, you appear in their results. You don't have to do anything for this. Your profile does the work for you! You can also search for Dutch Travel Organisations yourself. Start a search campaign and you will see which Dutch tour operators sell trips to your destination, and which of them fit the character of your property.
- Introductions03
Meet the Dutch Travel Organisations worth meeting.
Both sides can take the first step. A Dutch Travel Organisation can request an introduction with you, and you can request one with them. Whoever asks, the other approves, and full contact details are shared both ways. From there you talk directly. No commission on bookings, ever.
You don't just wait to be found. You can launch campaigns too.
The platform works both ways. Hotels can take the initiative, and Dutch tour operators can discover properties that fit their trips.
Launch your own campaign
Set your region, season, guest type and travel style. See which Dutch tour operators are selling trips that fit your property and request an introduction.
Receive introductions
When a Dutch operator's campaign matches your hotel, they can request an introduction. Approve it and full contact details are shared both ways.
Either way, the platform introduces the right hotel to the right operator.
Questions from EU hoteliers.
- Which Dutch Travel Organisations are on The Dutch Guests?
- Vetted Dutch Travel Organisations that build tailor-made trips for Dutch travellers, from boutique tour operators and DMCs to specialist agencies for families, cycling, culture and off-season stays. Every organisation is reviewed before it joins.
- How do Dutch Travel Organisations choose hotels?
- They launch a campaign for a specific trip. Determine the region, season, guest type and see the hotels that fit. Your profile, photos, style, seasonality and languages spoken by your team all influence whether you appear in a match.
- What does it cost for my hotel to join?
- Creating your hotel profile and seeing which Dutch Travel Organisations you are matched with is free. You only pay when you decide to unlock the results of a campaign . Full pricing is visible on the pricing page.
- My hotel is in France, Spain or Italy. Is this relevant for us?
- Yes. The Dutch outbound market is concentrated in Southern Europe: Dutch travellers overwhelmingly book trips to France, Spain and Italy. Independent hotels in those countries are exactly what Dutch Travel Organisations are looking for.
- How long before I get my first introduction?
- You are matched immediately with any live Dutch Travel Organisation campaign that fits your hotel. New introductions arrive whenever a Dutch operator launches a campaign matching your property no waiting queue, no fixed cycle.
- Can my hotel also find Dutch Travel Organisations and send introduction requests?
- Yes. You can launch your own campaign for your region and guest type, see which Dutch Travel Organisations are a fit, and send them an introduction request. The platform works both ways: operators can discover you, and you can discover them.
- Do I get direct bookings or only introductions?
- The Dutch Guests is not a booking platform. We make the introduction between your hotel and a Dutch Travel Organisation who is a genuine fit. From there you negotiate rates, contracts and bookings directly, without any commission on stays.